Ratibida columnifera forma pulcherrima,
Mexican Hat (Native)

Perennial, 1 – 2 ft. tall. Blooms in summer with showy red petals on a cone-shaped flower. Grows best on medium to coarse texture well drained soils. Likes full-sun, low to medium water requirements and is drought- tolerant. Used in wildflower plantings. Plant in fall or spring 1/8 inch deep. 730,000 seeds/lb.

USDA: Plant Profile